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They were commercial successes on university campuses because Jobs had personally visited a few notable of these institutions to promote his products, and also because of Apple University Consortium, a marketing program that allowed academics to buy them at a discount.
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In 1985, Apple co-founder and CEO Steve Jobs led a division campaign called SuperMicro, which was responsible for developing the Macintosh and Lisa computers.
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Apple also promised that NeXT's operating system would be ported to Macintosh hardware, and combined with the Mac OS operating system, which would yield Mac OS X, later called macOS. NeXT also developed WebObjects, one of the first enterprise web application frameworks, and although it was not very popular because of its high price of $50,000, it remains a prominent early example of a web server that is based on dynamic page generation rather than static content.Īpple purchased NeXT in 1997 for $429 million and 1.5 million shares of Apple stock, and Jobs, the Chairman and CEO of NeXT, was given an advisory role at Apple. In 1993, NeXT withdrew from the hardware industry to concentrate on marketing OPENSTEP for Mach, its own OpenStep implementation, for several original equipment manufacturers (OEMs). NeXT partnered with Sun Microsystems to create a programming environment called OpenStep, which is the NeXTSTEP operating system's application layer hosted on a third-party operating system. Nevertheless, their object-oriented programming and graphical user interfaces, as trendsetters of computer innovation, were highly influential. These computers had relatively limited sales, with only about 50,000 units shipped in total. Based in Redwood City, California, and founded by Apple Computer co-founder and CEO Steve Jobs after he was forced out of Apple, the company introduced their first product, the NeXT Computer, in 1988, and then the smaller NeXTcube and NeXTstation in 1990. and NeXT Software, Inc.) was an American technology company that specialized in computer workstations intended for higher-education and business use.